Data Privacy Week has its origins in 1981, when a treaty titled “The Convention for the Protection of Individuals with Regard to Automatic Processing of Personal Data” was formed by the Council of Europe. This was the first international treaty of its kind that dealt with digital protection of personal data. 25 years later, Data Protection Day was created on April 26, 2006, then in 2022, it was expanded to an entire week. This was created to help educate the public about what digital data collection is and how to protect themselves.
Everything you do online leaves a trace, anytime you visit a website, or use an app, your activity is tracked and stored, this data can then be sold or shared without your knowledge. This can include your address, your phone number, driver's license information, or even physical activity using fitness trackers on your phone or a smartwatch.
Keep in mind that many sites and apps that track your data are not malicious, websites use "cookies" which are files that are placed in your browser to customize content for you. For example, a news website will show local weather, or a website will remember your username and password and what you have left in your shopping cart, both are examples of first-party cookies. These sites will often allow third-party cookies to install which can be used for targeted advertising. This is why after visiting certain sites, you will begin to see ads for that brand, or the very same item pop up on your social media. It is a double-edged sword, on one hand it creates an environment that is personally curated, with your interests made easily accessible. On the other hand, how comfortable are you with sacrificing security for convivence?
You have the power to help manage how, why, and what apps and websites collect your data. How often have you installed a new app, or signed up for a website and hurried through the fine print and permissions just to access the content quicker? You can adjust your browsers privacy settings which will allow you to see what cookies are there, delete them, and decide what kinds of cookies you want to allow.
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